First-reply welcome
When a new follower engages within 24h, draft a warm first DM. Approve before it sends.
Clone this matrixCross-posts, reply nudges, the quiet "thanks for following" that used to be manual. Wire triggers to actions on a visual canvas, preview the run before you ship, and keep a human approve-step wherever you want one.
New follower on @ainslee.design
Follower liked or commented on a recent post
Send DM draft: "thanks for the follow — which piece pulled you in?"
Visual canvas
A canvas of triggers, conditions, and actions you can see at a glance. No code, no brittle Zap-chains, no "oh the free plan doesn't include this branch". Branch freely, loop where it earns, and hand-off to a human whenever the matrix feels unsure.

Templates
We've shipped the matrices creators use every day. Clone one, rename the trigger, customise the copy, go. Or remix — all templates are open and editable.
When a new follower engages within 24h, draft a warm first DM. Approve before it sends.
Clone this matrixMirror a reel caption to Threads 15 minutes later with native formatting.
Clone this matrixOn launch day, trigger a 7-post campaign across LinkedIn, X, Instagram. Pause on CFO approve.
Clone this matrixRoute comments mentioning 'price' or 'demo' to the inbox owner. Auto-like the rest.
Clone this matrixEvery 90 days, resurface posts in the top 5% of engagement, with a soft rewrite.
Clone this matrixWhen OOO is toggled, respond with a warm auto-reply and queue a real follow-up for return.
Clone this matrixSafety panel — rate limits, allowlist, and the human-approve toggle.
In the drawer · not yet on the shelf
Safety rails
Automation has a reputation for spamming in your name. We gave the Matrix the opposite default: every DM, every reply, every comment waits for a human thumb unless you explicitly unlatch it. Rate limits, quiet hours, and per-recipient history all enforce calm.
Inside the Matrix
Triggers, conditions, and actions on a canvas you can actually read. Every action node can require a human before it ships.
01
Three primitives, connected on a Reactflow canvas. The shape of the logic maps to the shape on screen; nothing is hidden in menus.
02
Clone a welcome DM, a cross-post, an auto-thanks, a first-reply watcher. Tweak the copy and the rules; ship in minutes, not afternoons.
03
Flip the approve-first chip on any action node. Aloha drafts; you press send — or schedule it, or discard it, or rewrite it.
04
Every execution logged with the full payload. Click a run to see what triggered, what matched, and what happened next.
05
Fire a matrix once on demand when you need the behaviour but not the schedule. Great for testing; great for one-off sends.
06
Freeze a single branch when it misbehaves. The rest of the graph keeps working; you fix the node, unpause, move on.